Union Forge
Union Forge Vodka is a new-to-world, Pennsylvania-made spirit made for consumers who value local craft brands that stand for something. Developed in-house through a cross-functional partnership spanning product development, design, marketing, operations, and commercial teams, the brand set out to capture the pride and authenticity of Pennsylvania while competing with leading national vodkas.
The positioning centered on honest craftsmanship and provenance. Distilled with Pennsylvania Rye and pure spring water, the liquid delivers a clean, crisp profile with a subtle character that sets it apart from standard grain vodkas. The packaging & positioning punches above its weight; it's straightforward in tone and designed to command attention on both shelf and backbar.
“The Union Forge represents the same spirit and resilience of Jacquin's and Pennsylvania,” Manali Tijoriwala, the head of product development at Jacquin's, said “Receiving a double gold medal for 'Best Domestic Vodka' is an honor and tribute to the team's hard work.”
Union Forge Brand Video
Packaging Photography
Cocktail Photography
Brand Planning & GTM Strategy
Recent Work
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