---
title: BSB Case Study | Vesper
---

[Skip to content](https://vesperstudio.net/case-study/bsb#main-content)

[Vesper](https://vesperstudio.net)

- [Home](https://vesperstudio.net)
- [Services](https://vesperstudio.net/services)
- [Work](https://vesperstudio.net/work)
- [Packaging Redesign](https://vesperstudio.net/brand-renovations)
- [Studio](https://vesperstudio.net/studio)

Let's Connect

- [Home](https://vesperstudio.net)
- [Services](https://vesperstudio.net/services)
- [Work](https://vesperstudio.net/work)
- [Packaging Redesign](https://vesperstudio.net/brand-renovations)
- [Studio](https://vesperstudio.net/studio)

## Looking for the right partner?So are we.

Let's Connect

# BSB Whiskey

Owned and creatively directed by Jamie Foxx, BSB set out to redefine flavored whiskey. The category was in a period of growth, with the United States accounting for nearly 80% of global flavored whiskey sales and saw 23% growth in 2024, a trend expected to continue.

Within that momentum came an opportunity to create something new: a smooth, sippable spirit that could live alongside premium whiskeys while keeping a sense of fun and approachability.

The team led a complete brand repositioning, liquid refinement and packaging redesign shaped by Jamie’s personal style and creative direction. The new look, a matte black bottle with a tactile chenille BSB patch that glows in the dark, draws from fashion and sports culture to bring a bold and confident energy to the backbar. The refined liquid delivers a smoother, more balanced whiskey with warm brown-sugar and cinnamon notes, designed to be enjoyed neat, on the rocks, or mixed.

The team also developed the complete go-to-market plan and creative toolkit, including brand photography, videography, paid media, bar tools, and launch events. Created for those who love socializing and exploring new drinks, BSB is a call to seize the moment, a whiskey that feels elevated and inclusive, embodying Jamie’s philosophy of bringing people together to celebrate life and have fun.

READ MORE

###### Services

- Brand Positioning & Marketing Strategy
- Packaging Design
- Liquid Development
- Photography & Videography
- Digital & Social Strategy
- Trade Marketing
- POS Development
- Event Activation
- Public Relations

![BSB before rebranding](https://vesperstudio.net/hs-fs/hubfs/Before%20and%20After/img-bsb-before.png?width=564&height=656&name=img-bsb-before.png)

Before

![BSB after rebranding](https://vesperstudio.net/hs-fs/hubfs/Before%20and%20After/img-bsb-after.png?width=564&height=656&name=img-bsb-after.png)

After

[Learn More](https://vesperstudio.net/case-study/bsb#learn-more)

![](https://vesperstudio.net/hs-fs/hubfs/raw_assets/public/vesper-apr-2025/images/templates/img-bsb-bottle.png?width=600&height=656&name=img-bsb-bottle.png)

### New Pack Photography

### “Shoot Your Shot" Campaign

### Brand Repositioning & Visual Identity

“Life is precious, so I’ve always tried living it to the fullest. As an avid whiskey drinker, owning a brand that is sippable and unlike any other has been a life goal of mine; with BSB, I’m finally making that happen. BSB is an ode to my personal philosophy – it’s about bringing people together to celebrate life and have fun.”

#### Jamie Foxx, BSB Owner & Creative Director

###### Service

- Brand Positioning
- Package Design
- Brand Marketing
- Photography
- Videography
- Digital
- Social Media
- Point of Sale
- Partnership
- Trade Marketing

## Recent Work

![](https://vesperstudio.net/hs-fs/hubfs/raw_assets/public/vesper-apr-2025/images/templates/img-recent-work-1.jpg?width=411&height=312&name=img-recent-work-1.jpg)

### Pennsylvania Dutch

From holiday staple to a year round brand, rooted in heritage and elevated through flavor exploration and liquid excellence.

![](https://vesperstudio.net/hs-fs/hubfs/raw_assets/public/vesper-apr-2025/images/templates/img-recent-work-2.jpg?width=411&height=312&name=img-recent-work-2.jpg)

### Union Forge

A new-to-world, Pennsylvania-made spirit made for consumers who value local craft brands that stand for something. 

![](https://vesperstudio.net/hs-fs/hubfs/raw_assets/public/vesper-apr-2025/images/templates/img-recent-work-3.jpg?width=411&height=312&name=img-recent-work-3.jpg)

### Flecha Azul

Photography, Videography, Digital, Social Media, Point of Sale, Partnership, Trade Marketing

## Looking for the right partner?So are we.

Let's Connect

[Vesper](https://vesperstudio.net)

Subscribe to our newsletter to receive all the latest news & updates.

![](https://vesperstudio.net/hs-fs/hubfs/AspenVodka_Cocktails_DryMartini.png?width=168&height=349&name=AspenVodka_Cocktails_DryMartini.png)

- [Home](https://vesperstudio.net)
- [Services](https://vesperstudio.net/services)
- [Work](https://vesperstudio.net/work)
- [Packaging Redesign](https://vesperstudio.net/brand-renovations)
- [Studio](https://vesperstudio.net/studio)

- [![](https://vesperstudio.net/hs-fs/hubfs/raw_assets/public/vesper-apr-2025/images/icon-linkedin.png?width=18&height=18&name=icon-linkedin.png) Linkedin](https://www.linkedin.com/company/gourmet-marketing)

Copyright © 2026 Bazaar Marketing Group, LLC. All rights reserved.

- [Terms](https://www.gourmetmarketing.net/service-agreement)
- [Privacy Policy](https://www.gourmetmarketing.net/privacy-policy)

## Get us up to speed

### Get us up to speed

A little context goes a long way — especially on the first call.